Website Redesign for Caroline Gardner

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Web design, ui design

Caroline Gardner is one of the leading stationery and gift designers in the UK. Her contemporary, feminine style has made her products popular with people of all ages (including myself!) Now she’s venturing into homewares, fashion and even jewellery—there’s just no stopping her!

The challenge

The brand has always done really well in shops, both in their boutique London stores and in department stores like John Lewis. But their web presence was stuck in the dark ages. It wasn’t responsive and certainly didn’t reflect the quality of her work.

The solution

Working with the wonderful AdType we redesigned her whole website from the ground up to make it beautiful and functional. We really wanted her designs to take centre stage and make sure the website could grow alongside the business.

The result

The website turned out to be vibrant and engaging, yet simple in it’s core which was exactly what we hoped for. This means the team at Caroline Gardner can update their website as seasons and trends change, without it ever looking outdated.

We also included additional functionality like a super user-friendly checkout system, a vibrant blog and even a web app which allows customers to design their own greetings cards.

All of this adds up to a great, interactive experience that will keep Caroline Gardner customers loyal to the brand.

Laura is a pleasure to work with. She has that unique skill for great and clean design that can only be seen in a handful of designers! — Dr. Joseph Somerhalder, AdType

 

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